How Massive Hype in Sungba by Asake gave me fame – Osaro Orobosa
Young Nigerian entertainer, Osaro Orobosa Joseph has spoken about the phenomenal popularity of his brand after his name featured dominantly in a hype sample in the hit song, Sungba by wave-making Nigerian singer, Asake.
Until the sample was first heard, Osaro Orobosa’s name may have not rang a bell in the ears of fans of Asake or Afrobeats in general. Those familiar with the Edo State born talent knew him as either a social media content creator or an actor.
In Sungba which was released in February 2022 off a three-track EP entitled Ololade, the name ‘Osaro Orobosa’ was chanted four times in the 16 seconds DJ Hypeman sample. The chant also made it to the remix version of the song featuring Burna Boy released a month later in March. The remix increased the visibility of the Osaro Orobosa brand name and launched him deeper into new territories.
To give an indication of the fame gained by the name, the hit song, Sungba and its remix has amassed hundreds of millions of aggregated streams and listens via both audio and video digital platforms as well as on traditional media outlets.
According to Osaro, meeting Asake was by chance. He explained, “I met Asake personally through Yhemolee. He hooked up with Yhemolee’s brother who is a DJ Hypeman. He did a short recording video of him hyping my name, Osaro Orobosa and the voice-over was used in Asake’s Sungba and in the remix featuring Burna Boy. Just like that. It was like a movie. I feel blessed to have witnessed that opportunity.”
“My journey into the entertainment industry started when I was in Auchi Polytechnic, Edo State. I developed passion for acting in 2015 while I was studying Mass Communication at the institution. In Auchi Poly, did lot of comedy skits, posted on YouTube and several social media platforms. As they say, the rest is history. One characteristics of every journey is that it is continuous. I am just starting out and I’m going somewhere. I appreciate the exposure I got from Asake’s Sungba but right now, I’m focused on putting out my talent for stakeholders to reckon with,” he disclosed.
Born Osaro Orobosa Joseph on November 11, 1999 at Okokomaiko, Lagos State which is regarded as the entertainment capital of Nigeria, the young entertainer who is also known as Jossycarder hails from Oredo Local Government Area, Edo State. The first of four children, Osaro is the pan-Nigerian dream being born to a father of Edo State origin and mother from Osun State.
He ventured into a popular variant of content creation popularly known as comedy skits deployed on social and online media platforms. This has brought him close to other creators including Siri Boy, Ayomidate among others. His foray into entertainment industry has evolved and this has seen him veered into entertainment business executive with the launch of his own music label known as FCM Records.