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Multichoice Sets May Date For 10th AMVCA

“This is an exciting opportunity for the African film industry to showcase its finest talent,”‘ Multichoice said of the AMVCA.

MultiChoice in partnership with Africa Magic has officially announced the date for the 10th Africa Magic Viewers’ Choice Awards (AMVCA), with Femi Odugbemi as the head judge for the awards.

“This is an exciting opportunity for the African film industry to showcase its finest talent and for audiences to experience the best of African cinema as talented individuals will be recognised for their hard work and creativity.

“The upcoming 10th edition of the AMVCA is an annual event that celebrates and recognises outstanding achievements in the African film and television industry,” a statement from the organisation said.

The event is scheduled to take place from May 10-11, 2024 and Odugbemi, an ace filmmaker, director, producer and pioneer Academy Director of the MultiChoice Talent Factory, has been unveiled as the head judge of the awards to oversee the judging process.

This milestone edition is expected to be a remarkable celebration of the best of African entertainment, and MultiChoice is committed to delivering a memorable event for all stakeholders, it said.

Speaking at a press conference to announce the 10th anniversary of the prestigious event, on Tuesday, the Executive Head of Content and Channels, West Africa, MultiChoice, Dr Busola Tejumola, welcomed everyone to the 10th AMVCA, describing it as a celebration to mark a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.

The AMVCA, Tejumola said, has established itself as the benchmark for excellence in the African film industry.

Tejumola revealed that the entries received this year have tasked the jury and head judge as they have received a pool of quality entries to review.

“For this edition, we received entries from films and talent across Africa. Shortlisting has begun, and we will now move to the judging phases. For this special edition, we are making changes to the award categories.

“The Best Actor and Best Actress, as well as Best Supporting Actor and Actress categories, will now be determined by the jury. We are also delighted to announce ace filmmaker, director and producer, Femi Odugbemi, as the Head Judge for the 10th AMVCA”, she noted.

The 10th AMVCA’s two-day celebration kicks off on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Night celebration in the evening and the Main Awards Ceremony the night of May 11.

Commenting on the task before the award jury, Odugbemi said: “This prestigious award is celebrated for its unwavering dedication to excellence, and the jury remains steadfast in ensuring only the most outstanding works earn a spot on the nomination list.

“Having served as the head judge in previous editions, I can unequivocally state that evaluating the remarkable submissions by talent across Africa is an extremely challenging task. I assure everyone that the final selection will truly represent the best in the field.”

Mary Nnah

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