Bolt’s Head of Regulation and Public Policy for Africa, Weyinmi Aghadiuno, has said that flexibility and opportunity are the major factors keeping Nigerians actively engaged in the gig economy, despite ongoing economic challenges.
Speaking in an interview with ARISE News on Friday, Aghadiuno explained that the structure of gig work allows individuals to remain within the system on their own terms.
“Flexibility and then the opportunity. Those are the two major things that keep people coming back.”
She further highlighted the financial appeal tied to this flexibility, stating:
“It’s the money and the flexibility.”
According to her, many participants have developed a strong understanding of how to navigate the system efficiently to maximize earnings.
“The drivers understand the market, they understand the demand, they understand the timing, they understand when to come online and when to go offline.”
Aghadiuno also pointed to the growing importance of logistics and delivery services within the sector.
“That is another sector that is really, really growing. So people move- logistics is a very, very big business.”
However, she acknowledged that the sector is not without its difficulties, particularly with rising fuel costs.
“Oh yes, we have tough times as well. So for example the high fuel prices.”
She noted that maintaining a balance between driver earnings and customer demand remains a challenge.
“So we can’t keep increasing prices because we’ll see a decline in demand.”
Despite this, she maintained that the sector continues to adapt and remain resilient.
“So yes we have tough times, but more- more good times than tough times because we’re able to move with time.”
She concluded that the combination of flexibility and income potential will continue to sustain participation in Nigeria’s gig economy.
By Ojo Triumph
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