Pop superstar Taylor Swift has urged the US government to reject a trademark application by a New York-based bedding company seeking to register the name “Swift Home,” arguing the branding could mislead consumers into believing she has endorsed its products.
In a filing submitted Wednesday to the US Patent and Trademark Office (USPTO), Swift’s legal team, acting through TAS Rights Management LLC, contended that the company’s use of the word “Swift” bears a striking resemblance to the singer’s trademarked cursive signature.
According to the documents, the “Swift Home” mark creates a “false association” with the artist and could cause customers to assume an official connection or endorsement. The filing further alleges that the branding was designed to capitalise on Swift’s “goodwill and recognition.”
Cathay Home, the company behind the application, says it sells bedding and related products through major retailers and had sought to trademark the name for its home goods line. A side-by-side comparison included in the filing shows both the singer’s trademarked “Swift” logo and Cathay Home’s branding rendered in stylized cursive.
Swift’s legal team emphasised that she owns federal trademarks protecting the commercial use of her name and signature across a range of goods, including bedding, clothing, and music-related merchandise. Over the years, the singer has filed more than 300 trademarks in the US and internationally, securing rights to her name, initials, album titles and select lyrics.
Swift, whose net worth is estimated to exceed $1 billion following a string of record-breaking global tours, is known for carefully guarding her intellectual property. The latest filing underscores her continued efforts to protect her brand from potential misuse in commercial markets beyond music.
Melissa Enoch
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