A Nigerian mobility and travel services company, Ride With Me Logistics, has unveiled plans to tackle longstanding transportation and logistics challenges affecting the country’s tourism, travel, entertainment and corporate sectors through an integrated service model designed to deliver seamless travel experiences.
Founder of the company, Samuel Isong, said Ride With Me was established after years of witnessing how unreliable transportation disrupted events, business engagements and tourism activities, particularly during his time in artist management.
“Ride With Me was born from experience,” Isong said, explaining that his work in the entertainment industry exposed him to recurring logistical failures.
“For years, I watched artists miss sound checks because transportation fell through. I saw executives struggle to coordinate airport pickups, tourists unsure who to trust, and event organisers managing five or six different vendors just to move people from one place to another,” he said.
According to him, those experiences revealed a broader structural problem.
“The common problem wasn’t a lack of talent or opportunity—it was the lack of a reliable system,” he noted.
Isong stressed that efficient transportation remains central to the success of tourism, business travel and major events, arguing that mobility is the foundation upon which memorable experiences are built.
“We realised that movement is what connects every great experience. Before the concert begins, before the holiday starts, before the business meeting happens, someone has to get there safely, comfortably, and on time,” he said.
“That was the inspiration behind Ride With Me. We’re not simply helping people move from point A to B. We’re helping experiences happen.”
To address these challenges, the company has expanded beyond transportation to provide integrated services covering tourism, flight bookings, tours and travel, concerts and event logistics.
Explaining the strategy behind the expansion, Isong said customers do not view travel as separate industries but expect one coordinated experience.
“When you look at travel from the customer’s perspective, they don’t think in separate industries. They don’t wake up and say, ‘Today I need transport, tomorrow I need a tour operator, next week I need an event logistics company.’ They simply want a seamless experience,” he said.
He identified the fragmentation of the travel and logistics industry as one of the biggest frustrations facing customers.
“The problem is that the industry has been fragmented for too long. Customers spend valuable time comparing vendors, making endless phone calls, worrying about reliability, and hoping everyone delivers,” he said.
Speaking on the company’s all-in-one “360 Package”, Isong argued that uncertainty, rather than transportation itself, remains the greatest obstacle for travellers and event organisers.
“The biggest challenge isn’t transportation. It’s uncertainty,” he said.
“People worry about whether the driver will arrive; whether airport pickups will be on time; whether guests will get lost; whether VIPs will be treated professionally. Whether multiple suppliers will actually communicate with one another.”
According to him, these seemingly minor concerns often translate into costly operational setbacks.
“These small problems quickly become expensive problems,” he said, adding that the package was developed to eliminate the burden of coordinating multiple service providers.
Reflecting on the company’s expansion across Nigeria, Isong described the journey as demanding, citing operational challenges associated with maintaining service quality nationwide.
“Growing from a local setup into a multi-city transport network across Nigeria was a massive battle,” he said.
“The team had to deal with tough interstate roads, unforeseen delays, and the stress of keeping the exact same high standard across 25+ states. There were days the road tested everything we had.”
Looking ahead, Isong said the company’s ambition extends beyond transportation to becoming a critical enabler of tourism, entertainment, corporate travel and major events across Africa.
“Our vision goes beyond moving people. We want to become the infrastructure that powers tourism, entertainment, corporate travel, and major events across Africa,” he said.
“We’re not just building a transportation company. We’re building confidence in every journey and creating a platform that helps Nigeria move forward—one arrival at a time.”
He concluded, “We’re not just building a transportation company. We’re building confidence in every journey and creating a platform that helps Nigeria move forward—one arrival at a time.”
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