Nigerian Afrobeats sensation and Grammy Award winner Burna Boy has launched his cannabis brand BrkFst in the US.
According to Black Cannabis, the initiative came about following a partnership with Jokes Up/ Ice Kream, and was launched in South Beach, Miami on Friday.
Marijuana is illegal in US federal law, even as individual states move toward legal use for recreation and medicine.
Burna Boy’s brand appeared to have got its name from ‘Last Last’, a chart-topping hit singles off his ‘Love, Damini’ album — which described heartbreak as ‘Breakfast’.
The launch came a little over a year after the singer said the ban on cannabis in Nigeria is “dumb”.
The brand launch which coincided with Miami Carnival, started with a Pop Up from 12- 3, followed by brunch at a Miami Diner from 3:30-7.
There was also a team representing Burna Boy at the all-white-themed Tipsy Musical Festival at Bayfront Park, which he headlined.
In 2021, the House of Representatives began to consolidate Nigeria’s stance after it initiated legalisation moves.
But Buba Marwa, the chairman of the National Drug Law Enforcement Agency (NDLEA), argued in October 2021 that cannabis cannot be legalised in Nigeria because of its level of abuse.
“We have seen narco-terrorism in countries like Colombia and Mexico, where drug cartels are a law unto themselves and are as powerful, if not more powerful than the state,” he had said.
“So, there are real cases, not scenarios, of where and how illicit substances played a role in a society’s rapid descent into chaos and tethering on the brink of a failed state.”