Amazon’s Prime Video Channels has launched a limited-time bundle offering Apple TV and Peacock Premium Plus together for $19.99 per month.
The bundle provides nearly $10 in savings compared to the combined cost of subscribing to both services separately and expands Prime Video’s role as a streaming aggregator.
The package follows an earlier deal announced last October that bundled Apple TV with Peacock’s Premium tier. That earlier arrangement came through an agreement between Apple and NBCUniversal, without Amazon’s involvement.
The current bundle includes Peacock Premium Plus, which is ad-free except for live sports programming, while also allowing downloads and access to local NBC stations.
Apple TV also remains largely ad-free outside live sports, making both platforms among the few major general entertainment streamers still offering an uninterrupted viewing experience.
NBCUniversal has been exploring new distribution strategies to grow Peacock’s subscriber base, as the platform continues to trail several rival streaming services.
In recent years, NBCU has pushed for stronger placement deals across platforms, including partnerships with Google and YouTube TV, as part of its broader expansion strategy.
YouTube TV, one of the largest pay-TV operators in the United States, has also explored deeper integration of NBCU and Peacock content within its streaming ecosystem.
Since its 2020 launch, Peacock has had a complex relationship with major tech platforms, including initial absence from Roku and Amazon Fire TV during its rollout phase.
Peacock ended 2025 with 44 million subscribers, adding around 3 million users in the final months of the year, although it continues to face financial pressure from high sports rights costs.
Apple TV, which launched in 2019, has never disclosed its subscriber numbers or viewership data publicly.
Amazon said the bundle reflects its goal of delivering more value and convenience to customers through Prime Video Channels.
According to Ryan Pirozzi, Head of Prime Video Channels in the US, the bundle combines premium entertainment, convenience, and value while simplifying access to multiple services in one place.
He said expanding available streaming bundles remains part of Amazon’s commitment to giving customers greater choice and easier access to entertainment, movies, shows, and sports content.
Erizia Rubyjeana
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