Poland’s consumer watchdog, the Office of Competition and Consumer Protection (UOKiK), has accused Netflix of illegally raising subscription fees without securing explicit approval from subscribers.
The regulator said that in August 2024, Netflix unilaterally increased some monthly fees by up to $1.92, relying on customer silence as implied consent. Under Polish consumer law, companies cannot alter key contract terms such as pricing without active agreement from users.
“The price of the service, like any provision, should not be changed unilaterally, without the explicit and informed consent of the user,” UOKiK President Tomasz Chrostny said in a statement.
Netflix, in response, said it would cooperate fully with the regulator. “Comfort and transparent communication with consumers are crucial for us, and acting in accordance with all applicable laws is our top priority. We will work closely with UOKiK to clarify this matter, ensuring the most favorable solution for Netflix viewers in Poland,” the company said.
The watchdog said it has launched administrative proceedings against the streaming giant. If the allegations are confirmed, Netflix could face fines of up to 10% of its turnover for each unlawful clause and may be required to reimburse customers for excess charges.
Earlier this year, UOKiK intervened in a similar case, prompting Amazon to amend its terms for Prime Video and Prime services.
Erizia Rubyjeana
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