Nestlé has strengthened its position to recover market share in the United States despite growing consumer anxiety and a slowing economy, the company’s chief executive has said, signalling resilience in a market facing pressure from recent trade tariffs and broader economic uncertainty.
According to Chief Executive Officer Laurent Freixe, the US economy is under strain, but Nestlé is outperforming its competitors in the market.
“The US market is under pressure,” he said. “There’s uncertainty, and consumers are feeling the economy slowing. But we’ve recently performed better than our competitors in the US. We’re regaining market share. We’re on the right track.”
Freixe’s remarks come in the wake of the Trump administration’s recent tariffs on key trading partners, which have heightened concerns among American consumers and businesses alike.
Addressing speculation around Nestlé’s water division, the CEO clarified that the company has no plans to sell the business outright but is considering strategic partnerships to support its growth.
“To unlock the full potential, we need a partner as a co-investor so that we don’t have to take the funds for expansion out of our core business,” he explained. “A joint venture would be one possibility.”
Boluwatife Enome
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