Kylie Jenner has made her Victoria’s Secret Fashion Show debut wearing the brand’s $50 million Fantasy Bra, becoming the first non-Angel to wear the iconic piece.
The Kylie Cosmetics founder walked the runway on October 18, 2026, as the show brought back the Fantasy Bra after an eight-year absence, with her mother, Kris Jenner, and boyfriend, Timothée Chalamet, cheering her on.
Created in collaboration with jewellery brand Jacob & Co., the bra features 4,411 natural diamonds, including a yellow diamond centerpiece valued at $22 million. The piece took more than 1,000 hours to make, with 15 craftspeople involved in its production, according to Vogue.
Victoria’s Secret Executive Creative Director Adam Selman told Vogue that Jenner’s influence beyond fashion made her a fitting choice for the moment.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” he said, describing her as a “cultural powerhouse.”
Selman said Jenner’s broad appeal aligned with the scale of the fashion show, which combines fashion with entertainment.
He added that pairing Jenner with the Fantasy Bra was intended to give audiences an unexpected combination while celebrating the model and entrepreneur’s cultural influence.
Jenner joins a list of high-profile models who have worn the Fantasy Bra, including Gisele Bündchen, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Adriana Lima and Candice Swanepoel.
The Fantasy Bra debuted in 1996, when Claudia Schiffer wore the first design in a print advertisement. That piece was valued at $1 million, significantly below the $50 million valuation of Jenner’s bra.
For her runway appearance, Jenner paired the diamond-covered design with a crystal-studded thong, a sheer miniskirt, clear heels and white feathered wings.
She later shared a close-up of the bra on her Instagram Stories, writing, “BEST DAY EVER.”
Ademide Adebayo
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