Chris Brown and concert promoter Live Nation are facing a lawsuit from Breezy Swim, a Miami-based swimwear company, over claims that the singer’s “Breezy Bowl XX” world tour infringes on the company’s trademarks through what it calls “copy-cat branding.”
Filed on Wednesday, July 30, in Miami federal court, the suit coincided with the North American launch of Brown’s tour at LoanDepot Park in the same city. The tour, which began in Europe in June and celebrates the 20th anniversary of Brown’s debut album, is being promoted by Live Nation.
Breezy Swim, which has operated in Miami since 2018, argues that Brown’s use of “Breezy Bowl” conflicts with its own branding. The company says it has hosted annual fashion shows under the “Breezy Bowl” name since 2023, and claims that Brown’s similarly named concert tour could mislead consumers and harm its brand identity.
“A routine Google search of ‘Breezy Bowl’ displays Breezy Swim’s 2023–2024 runway shows directly beside Chris Brown’s 2025 ‘Breezy Bowl’ merchandise,” the legal filing reads. “Compounding the overlap, Brown’s tour advertises its official ‘Breezy Bowl’ after-party at LIV Nightclub, the identical Miami venue that hosted plaintiff’s Breezy Bowl on July 21, 2024. Customers have even asked if Chris Brown will attend Breezy Swimwear’s ‘Breezy Bowl’ event.”
The lawsuit also alleges that Brown’s tour merchandise includes branded swimwear that violates Breezy Swim’s trademarks. This includes “Team Breezy” bikinis and one-piece swimsuits printed with “Breezy Bowl XX.”
In addition to Brown and Live Nation, the lawsuit names Merch Traffic and Shopify, Brown’s merch partners as defendants. Breezy Swim is seeking monetary damages and a court injunction to stop the continued use of the contested branding on merchandise and promotional materials.
“Big names shouldn’t be allowed to steamroll the small businesses that feed families and drive our local economy,” said Breezy Swim’s lawyer, John Hoover, in a statement to Billboard. “Fame doesn’t put anyone above the law.”
Representatives for Brown, Live Nation, Merch Traffic, and Shopify have yet to respond publicly to the lawsuit.
This isn’t the first legal cloud hanging over the Breezy Bowl XX tour. In May, questions arose about the tour’s future after Brown was arrested in the UK over allegations that he assaulted a music producer with a bottle at a London nightclub in 2023. Though initially uncertain, Brown was later released on a $6.7 million bail package and allowed to travel for his scheduled concerts. He has entered a not guilty plea and continues to appear in court between performances.
Faridah Abdulkadiri
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