Nigerian popstar Burna Boy is the most streamed African artist globally on Spotify, according to the platform’s latest statistics released to mark Africa Day 2021.
The self-styled ‘African Giant’, and his compatriots WizKid and Mr. Eazi are also the most streamed artists outside of Nigeria.
Burna Boy has used his sound to drive successful collaborations including ‘Loved By You’ with Justin Bieber and ‘Location’ with British rapper Dave.
Similarly, the global success of Master KG’s hit ‘Jerusalema’ (feat. Nomcebo Zikode), and the subsequent remix featuring Burna Boy garnered over 43 million streams globally over the last 90 days (March – May 2021).
Other most streamed Nigerian artists outside Nigeria include Rema, Davido and Kizz Daniel in fourth, fifth and sixth place, as well as Omah Lay, Yemi Alade, VanJess and Olamide.
Kizz Daniel’s ‘Nesesari (feat. Philkeyz) was the most streamed Nigerian track outside the country, with Wizkid’s Joro, Ginger and Essense featuring Tems all making it into the top ten.
“Spotify has always celebrated Africa’s abundance of talent and diversity. Now with Spotify’s presence across Africa, we will continue to use the power of the platform to amplify African creators to a global audience,” said Phiona Okumu, Head of Music, Sub-Saharan Africa.
“This serves to offer artists even more opportunity to further strengthen their connection to their audiences as well as drive the discovery of their music to new audiences which, for us, is an integral part of the user’s listening experience.”
On 24th May, there will be an African takeover of Spotify’s Global X playlist to mark Africa Day which is on the 25th. The playlist will spotlight Africa’s biggest artists across regions. The Global X playlist is a key part of Spotify’s Global Cultures Initiative that promotes culturally diverse music from around the world.