German sportswear giant Adidas has projected operating profit of about €2.3 billion this year, despite warning of a roughly €400 million impact from US tariffs and unfavourable currency movements.
In a statement on Wednesday, the company said it expects currency-neutral revenues to increase at a high single-digit rate in 2026, which would add around €2 billion in additional revenue. It forecast low double-digit growth in key markets including North America and Greater China.
Adidas further projected that currency-neutral net sales would continue to grow at a high single-digit rate in both 2027 and 2028. Over the three-year period from 2026 to 2028, the group said operating profit is expected to rise at a mid-teens compound annual growth rate.
The company reported sales of €24.8 billion in 2025, with operating profit of €2.06 billion.
Reflecting improved performance, management has proposed a 40 per cent increase in dividend to €2.80 per share for 2025.
In a separate release, Adidas said it has proposed Nassef Sawiris as its new chairman and extended the contract of Chief Executive Officer Bjorn Gulden to 2030.
Boluwatife Enome
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